A growing business. A growing web of software.
For years, Geno Gitas has been running a large Bay Area multi-trade contractor while also handling the technical side of the construction business. As operations grew and the company expanded into more trades, he customized software, built connections between platforms, and worked to make separate systems function as one business. Every new process had to fit into the work already underway. Geno understood both sides of that challenge: what the company needed to accomplish and what it took to make its tools support that work.
The work between the tools
An individual tool can do its job well while still leaving a company with gaps between departments. Sales needs to pass along what was promised. Operations needs the approved scope and a clear next step. The office needs to connect completed work with invoices and payments. Leadership needs a reliable view across all of it. As a business adds trades and processes, keeping those connections working becomes a responsibility of its own. Years of customizing and connecting software for the company shaped Geno’s view of what a contractor’s system should do: carry the context of the work forward, so the team can build on it.
A partnership already solving real problems
While Geno was running the construction business, Darima Dagbain was working toward a degree in computer engineering at California State University, East Bay in Hayward. She was also building small tools and integrations for the company, working with Geno on the needs of the business. Their collaboration brought practical operating experience and engineering together around the same problems. Geno knew the workflows, the exceptions, and the places where separate systems needed to connect. Darima was helping turn those needs into tools the business could use. Husband and wife, they were already building solutions together before they set out to build Soffyt.
The idea was to build it for their own business
Their starting ambition was personal: create the software they wished they had for their own business. They wanted customers, sales, projects, schedules, documents, and payments to work together. They wanted room for different trades to follow different processes while still giving the company a shared view of its work. The small tools and integrations had helped address individual needs. Now the idea was to bring that thinking into a complete platform, designed around how the business operated and where it wanted to go. That idea became Soffyt.
Built around what happens next
That experience running a construction business shapes how we think about the product. A customer relationship continues after a quote is accepted. The scope agreed during a sale matters to the people delivering the job. A change to that scope matters to the office collecting payment. Soffyt connects those records so people can find the information behind the work and understand what comes next. Configurable job types, pipelines, and project flows give different trades room to work their way. The aim is a company that can coordinate across those differences and keep the customer’s job connected from the first conversation onward.
Explore how the work connectsAn idea with a purpose beyond one company
As Geno and Darima developed the idea, they saw its potential beyond their own company. Other construction businesses also need to organize work, bring people into a consistent process, and understand what is happening as they grow. A company working in one trade needs that clarity just as a company managing several does. Their ambition for Soffyt became broader: help contractors build the organization, visibility, and reporting discipline they associate with a much larger company. Give owners a clearer picture of the business and teams a shared foundation they can keep building on.
Growth you can understand and manage
For us, a better system should make everyday questions easier to answer. What has the customer approved? Who owns the next step? What work is scheduled? What has been invoiced, and what is still outstanding? Where are costs being recorded? Those answers help a business decide what to do next and where it needs attention. Our goal is to help contractors grow with processes they can explain, information they can use, and a business they can see clearly. The experience that started Soffyt continues to guide that goal: understand the work, connect the people doing it, and build for the next stage of the company.
Show us how your business works
Every contractor brings its own trades, people, and ways of getting work done. Bring us a real example: a difficult handoff, a process spread across several tools, or a question about the business that takes too long to answer. We can walk through how Soffyt approaches that work and discuss the setup your team would need. That is where this started for us—with a business to run and a better way to connect it.
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